What I found when I looked under the hood of my tanking stock ($MSTR)
Strategy Inc.’s AI pivot reveals what most companies get wrong about enterprise AI.
Hey Adopter,
I own Strategy Inc. stock (formerly MicroStrategy). It’s been painful lately. So I pulled apart their actual business to see what’s happening beyond the Bitcoin headlines.
Quick background. Strategy sells enterprise analytics software to companies like Pfizer, Hilton, and Sony PlayStation. They hold $60 billion in Bitcoin. Their software business generated $463.5 million last year. The ratio tells you where Wall Street looks. But the software story is where the AI lessons live.
The problem
Strategy commands 1.5-2% of the BI market. Tableau holds 15%. Power BI has 13.6%. They cannot win on scale. So they bet on governance-first AI that actually tells the truth.
What caught my attention
Pfizer deployed Strategy’s AI across 27 countries. Time-to-insight dropped from hours to seconds. Utilisation hit 90% among 15,000+ users, 2-3x better adoption than legacy tools.
Download the full 40-page case study for the architecture details and implementation timeline
Subscription revenue grew 48.4% while total software revenue declined 6.6%
85% of enterprise AI projects fail due to data quality issues
The company cut 20.7% of its workforce in 2024, including 144 R&D positions
The governance bet
Strategy built AI on their Semantic Graph, a metadata layer defining business terms precisely. The AI retrieves pre-validated logic instead of querying raw data. The model handles translation. The graph handles truth.
The workforce concern
Cutting 400 employees during an AI transition raises questions. R&D took the biggest hit. For a company competing on technical differentiation, sustained cuts could erode innovation.
Download the full case study for the complete implementation stack, governance controls, and 24-month rollout timeline.