Hi Adopter,
Before you ask AI to write another article, open a page on your website. Would it help a customer understand what to do next, or decide whether you’re right for them?
AI can produce a page that sounds fine but says very little about your actual work. “We provide excellent service” doesn’t tell a customer what to expect.
Google’s content guidance gives its human quality raters four things to check: effort, originality, skill, and accuracy. In plain English, show the work, add what you know, make it easy to understand, and check the facts. These are useful checks, not a guarantee of ranking higher.
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Here’s how I’d use AI: ask it to find what’s missing from the page. Then give it something real to work with.
A contractor could explain how they found a leak, why they chose a particular repair, and how they tested it. A consultant could answer a common question using an anonymized example from their work.
AI can help you explain that clearly. You supply the experience and check that the result is true.
Premium subscribers get the nine-prompt pack below. It helps you review your website and the other content customers see, a few pieces at a time.