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Ryan @ AIForB2BMarketers's avatar

Great topic Kamil and well written. It's an odd situation. Google has paid Apple billions a year to stay the default search engine on iPhones, locking in its dominance while regulators look the other way. Meanwhile, Apple is pulling back ads for “Apple Intelligence” because the features don’t actually exist yet and then looking for help with AI from Google.

Tim Cook calls their AI work “one of the most profound technologies of our lifetime,” but can we believe Tim?... When has he or Apple's team ever exaggerated anything?!

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Zachary Devons's avatar

The reason this is happening is due to Apple’s own “laziness” at product development. I love iPhones, but the truth is that tech wise it’s always 2-3 years behind.

When it comes to hardware it’s actually sometimes a good thing as hardware can be made more efficient and the tech “leaps”.

But with AI…. It’s is moving so fast that apple’s 2-3 years behind tech gap approach they take becomes more like a 10 year tech gap when it comes to AI.

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