Edmunds Didn’t Build an AI Lab. They Just Built a Better Business

Why legacy brands win when they use AI to solve real customer pain

Hey Adopter,

Last week, I found myself shopping for a used car. What a hellscape.

Between the "CALL FOR PRICE" listings and dealers ghosting my emails, I was ready to give up. Then I tried Edmunds and noticed something strange. Within minutes, I got actual transparent pricing, instant responses to my questions, and personalized recommendations that weren't garbage.

The difference? While most car sites are still playing games, Edmunds has quietly embedded AI throughout their entire operation. No hype, no fuss, just solving real problems.

It struck me how this mirrors what's happening inside most companies. While executives debate AI strategy in endless meetings, the smartest operators are quietly building career capital by solving real problems with AI today.

Most companies talk about AI like it's either magic dust or the apocalypse. Neither is true. It's a tool. And tools don't transform businesses. People who know how to use tools transform businesses.

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The Full Story: Download Our Latest Case Study

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