At least in the case of marketers, you’re doing them a disservice. Any good marketer has to learn how to give a brief to either external agencies or internal creatives. Any good marketer isn’t operating on vibes but on a whole bunch of metrics, carefully plotted plans and campaigns, and frequently orchestrating multiple layers of complexity at once.
Do all marketers understand the tech and how to get the best out of it? No. But then there are other reasons that get in the way of them wanting to adopt it, like bosses trying to tell them that they can replace junior staff with AI, completely ignoring the fact that the echelons above will have no pool of junior talent to promote into their ranks if they do so.
I’ve had a first career in marketing. I’m also damn good at prompting for the kind of results that can actually be used, and I am convinced my marketing experience is a huge help in that because I never assume an agency has knowledge I haven’t given them.
At least in the case of marketers, you’re doing them a disservice. Any good marketer has to learn how to give a brief to either external agencies or internal creatives. Any good marketer isn’t operating on vibes but on a whole bunch of metrics, carefully plotted plans and campaigns, and frequently orchestrating multiple layers of complexity at once.
Do all marketers understand the tech and how to get the best out of it? No. But then there are other reasons that get in the way of them wanting to adopt it, like bosses trying to tell them that they can replace junior staff with AI, completely ignoring the fact that the echelons above will have no pool of junior talent to promote into their ranks if they do so.
I’ve had a first career in marketing. I’m also damn good at prompting for the kind of results that can actually be used, and I am convinced my marketing experience is a huge help in that because I never assume an agency has knowledge I haven’t given them.